Wednesday, March 26, 2008

Make Money As A Blogger With Bloggerwave

I have just been introduced to this new Blogger Community that brings advertisers together with Bloggers. If you promote an advertiser you get paid. Sounds good to me so while I learn more you can as well. The following is their ad and if you want to go to their opportunity site click here bloggerwave:



'Do you have a blog and want to make some extra money? Then bloggerwave gives you the opportunity. Bloggerwave is aiming to be Europe's biggest advertising media on blogs and you can help us grow so more and more jobs will come.'

Tuesday, March 11, 2008

Why Pay Franchise Royalties?

I read a great article at About.com on Royalties...Why are Franchisees Required to Pay Them? and this is something I have had a few discussions about. Many franchisees believe it is for services rendered to the franchisee on an ongoing basis. They are completely wrong. The Royalties are for the franchisors brand recognition and the franchisors proven system.

The franchisor through franchise development (selling more franchise operations) and the associated marketing grows the brand. When the franchise hits a 'tipping point' in franchise units sold the brand awareness at the street level explodes. This has been experienced by many large franchisors over and over again. McDonald's, Tim Horton's in Canada, etc., have all sold for less before this tipping point was reached. When the bucket tipped and their name was household then the cost for their franchise went up and so did the value of each franchisees business. Royalties support this part of the franchisors business. If you don't pay your royalties you are not only in breach of your agreement, you are also not reinvesting back into your business in an area that will have the biggest impact on sales, albeit over the longest period of time.

You can bet that in the beginning Tim Horton franchisees didn't want another franchisee across the street from them and probably tried to hold the Royalty at ransom to object to this intrusion to their 4 square blocks they drew business from. Today, not only are they encouraging this growth they are probably buying the corner across the street from Tim Horton's. The Tim Horton franchisee is doing more business today as a result of the brand being seen and experienced by millions of Canadians and now Americans, every day. This happened because of the convenience for the consumer to buy the product and now has become part of the Canadian culture.

Why Pay Franchise Royalties? Because it makes good business sense.

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