The Franchise Show Excel London

I'm off to The Franchise Show in London, UK which runs from Friday, February 18th through Saturday the 19th. This is an exciting show with many exhibitors, seminars and workshops. This is a great opportunity to learn about the many franchise choices and listen to industry keynote speakers introducing Master Franchise opportunities. I will be there with WSI conducting seminars at the Crown Plaza Hotel. With what happened recently in Egypt, the Digital Marketing and Internet Industry is exploding with opportunities and high growth. The WSI booth will I'm sure be busy and the limited seats at the seminars are filling fast. I will keep you posted on WSI's success in London.

Doritos Has Great Cross Marketing Strategy

You may have recently seen the Doritos commercial where two new flavour chips are created and we, the consumer, gets to write the ending of the commercial. An ending that will eliminate one flavour in favour of the other. You write the ending online and then amass votes as I am doing in my blog, my twitter and my facebook. The combination of a TV ad with an online site going viral through the social network is a great cross marketing strategy. Check out my ending on vote for my ending: Click Here to vote.

Egypt Has Harnessed The Power Of Social Networking

If anyone hasn't grasped the power of the Internet and how it works they need only look to Egypt to see the impact of Digital word of mouth referrals, customer testimonials and viral marketing. The eruption of unrest in Egypt that quickly took hold of this country that brought fear to the government was organized by people talking to each other via the social network:

"Security firm Zscaler noted Sunday that the top sites visited by Egyptian Web users on January 27 – the day Internet access went dark – were Facebook, Al Jazeera, and Google. In fact, social media and news sites accounted for about 65 percent of Web browsing that day. Zscaler also saw a 68 percent increase in transactions on Egyptian Web servers on January 26, and the spike was also most notable on news and media sites." - PCMAG.com

My sincere best wishes go out to all Egyptians for their safety and quick National stability. For all businesses globally who are not harnessing the power of Digital Marketing with an expert in this industry, you will lose out to your competition who will. The evidence of its power is too over whelming now in light of the recent events in Egypt. This is the equivalent of hitting you over the head with a ton of bricks to help you see what is clearly impossible to deny. The world of advertising has gone digital.