I get updates daily from emarketer.com and this following insight to the Brits shows how much quicker they are to adopting internet marketing but most of all, demonstrates to me where the world of business is going to advertise now and in the future. /Ray
"JULY 3, 2007
The old guard is changing, and fast.
If your impression of Britain is a bloke in a bowler hat, think again. Far from being set in its ways, the UK is becoming a model for the future of advertising around the world.
In fact, Britain is set to account for over half of all online ad spending in Western Europe this year. That share will rise to 52.6% of regional online spending by 2011 — amounting to nearly £4.5 billion ($8.2 billion).
" Several recent developments, including Google?s planned acquisition ad-serving company DoubleClick Microsoft?s announcement that it hopes to buy aQuantive, another player in advertising sector, signal a radical transformation online advertising,? says Karin von Abrams, eMarketer Senior Analyst and author of the new report, UK Online Advertising. "The UK will be in the vanguard of this change."
The health of the UK economy will continue to provide a firm underpinning for online advertising in Britain. Today, few advertisers remain unfamiliar with digital media, and both new and established brands increasingly have the funds, the will and the agency partners to invest confidently in online campaigns.
"Several sectors will drive the UK online advertising market between now and 2011," says Ms. von Abrams, "such as paid search, social networks, mobile platforms, rich media and personalization."
The importance of the rise of Internet spending is difficult to overemphasize.
With the rate of advertising growth declining, and Britain's share of world spending also diminishing, the growth of the online marketplace has made a remarkable contribution to the UK's advertising landscape, and given an enormous boost to spending overall."
Sunday, July 8, 2007
Friday, July 6, 2007
Marketing On Wheels
I was driving during rush hour as millions of us do daily and in front of me today I was reading an LED scrolling across my line of vision promoting Air Canada. Now you may be thinking, what's so unique about that? Answer: it was on the rear license plate holder which was on a family mini van driven by a mother with children sitting in the back seat. Why she would be promoting Air Canada I can only guess. But, what it did do was made me go to the Air Canada web site to investigate this further. Nothing there could be found about these LED license plate holders. But it did get me to go to their web site. I did some more searching and found a site that claims to be the "original" of this LED scrolling display and therefore the cheapest, ScrollingStuff.com.
Just imagine how powerful this would be for your entrepreneurial business if you were to have your business website address scrolling across the back of your car. Everyday, people are stuck in traffic reading your URL. Eventually their curiosity drives them to go to your web site. And to their surprise they are greeted with; "welcome" and offered a discount for visiting your site from seeing the LED display. Building a website for your business is only the beginning. You still need to drive traffic to your site and then covert them to customers.
Scrolling Stuff offers these LED scrolling display license plate holders for $49.99 usd plus shipping. A reasonable price considering what we spend on Telephone Directory advertising that does little to drive traffic to your website.
I love this idea and if you have a fleet of vehicles you may want to look into this thinking outside of the box idea and start 'Marketing On Wheels'.
Just imagine how powerful this would be for your entrepreneurial business if you were to have your business website address scrolling across the back of your car. Everyday, people are stuck in traffic reading your URL. Eventually their curiosity drives them to go to your web site. And to their surprise they are greeted with; "welcome" and offered a discount for visiting your site from seeing the LED display. Building a website for your business is only the beginning. You still need to drive traffic to your site and then covert them to customers.
Scrolling Stuff offers these LED scrolling display license plate holders for $49.99 usd plus shipping. A reasonable price considering what we spend on Telephone Directory advertising that does little to drive traffic to your website.
I love this idea and if you have a fleet of vehicles you may want to look into this thinking outside of the box idea and start 'Marketing On Wheels'.
Monday, July 2, 2007
PVR - Personal Video Recorder Can Save Our Children
I finally joined the 21st century and I had installed a PVR (Personal Video Recorder) on my TV. I have this service through my satellite hook up with Bell Canada. Let me start with, this device has set me free from commercials or, TV ads. I always knew that during a 2 hour TV movie I would endure a great deal of time on ads. Sometimes I would mute the ads to speak to someone else or do something in another part of the house so not all my time was watching these ads. But what I found with the PVR is I could now calculate how much time I was seeing, watching and/or hearing in a day, a week, a lifetime. It is mind boggling.
In a 2 hour movie it was 25 minutes. In a 30 minute TV series over a 5 day period which includes more commercials at the beginning and/or at the end of the show I found the aggregate time in ads was 40 minutes. Which means 150 minutes of TV watching was really only 110 minutes of what I wanted to watch. I came across a pdf url: tvturnoff that has an abundance of statistics and information on TV ad consumptions in the USA which I'm sure is not too different in Canada and I must admit they are alarming numbers. For example; Number of TV Commercials viewed by American children in a year is 40,000 and brand loyalty can be created in a child as early as 2. These are scary numbers for me because it shows the power these ads have over the minds of our children. Our children don't have built into their brain yet media filters that we have spent a lifetime developing.
The PVR Can Save Our Children. And perhaps change the way businesses advertise forever. How you may ask? Imagine this, a future, not too far away, where the PVR is in most households. And the PVR is used to stop ads from reaching our children through pre-recording and/or pause features that allow the user to fast forward "skip"the commercials. Now, you are a business owner who is spending 100's of thousands of dollars, maybe millions, on TV advertising but your market share continues to be eroded by the competition. The more you advertise or regardless of the ad you run the competition is still growing and your losing money fast. Guess what, your competition is on the internet. They have an online marketing strategy that spends maybe a quarter of what you spend on the TV and they are putting you out of business.
Every once in a while a new technological device comes around that seems harmless in the beginning, for example the TV in the early 1950's, the 386 desktop with windows and of course the internet in the early 1990's and these seemingly harmless introductions then launch an explosive growth that change the way we do business and the way we live our lives. The PVR, in my humble estimation, will change the way businesses advertise and spark a flash point in online internet marketing. In this new PVR world truer words were never spoken when, to paraphrase Bill Gates, prophesied that "there will be two kinds of businesses in the future, those on the internet and those out of business".
The PVR Can Save Our Children and if you are a business owner, let me leave you with a question; are you ready for this flash point in history and put your business online and are now marketing it online with a budget that gets you found and then converts visitors into customers? Just as you would not create a TV commercial by yourself in your basement nor should you create an online marketing presence by yourself from your basement. The PVR is here and it is going to change how we market our business. Remember that you heard it here first.
In a 2 hour movie it was 25 minutes. In a 30 minute TV series over a 5 day period which includes more commercials at the beginning and/or at the end of the show I found the aggregate time in ads was 40 minutes. Which means 150 minutes of TV watching was really only 110 minutes of what I wanted to watch. I came across a pdf url: tvturnoff that has an abundance of statistics and information on TV ad consumptions in the USA which I'm sure is not too different in Canada and I must admit they are alarming numbers. For example; Number of TV Commercials viewed by American children in a year is 40,000 and brand loyalty can be created in a child as early as 2. These are scary numbers for me because it shows the power these ads have over the minds of our children. Our children don't have built into their brain yet media filters that we have spent a lifetime developing.
The PVR Can Save Our Children. And perhaps change the way businesses advertise forever. How you may ask? Imagine this, a future, not too far away, where the PVR is in most households. And the PVR is used to stop ads from reaching our children through pre-recording and/or pause features that allow the user to fast forward "skip"the commercials. Now, you are a business owner who is spending 100's of thousands of dollars, maybe millions, on TV advertising but your market share continues to be eroded by the competition. The more you advertise or regardless of the ad you run the competition is still growing and your losing money fast. Guess what, your competition is on the internet. They have an online marketing strategy that spends maybe a quarter of what you spend on the TV and they are putting you out of business.
Every once in a while a new technological device comes around that seems harmless in the beginning, for example the TV in the early 1950's, the 386 desktop with windows and of course the internet in the early 1990's and these seemingly harmless introductions then launch an explosive growth that change the way we do business and the way we live our lives. The PVR, in my humble estimation, will change the way businesses advertise and spark a flash point in online internet marketing. In this new PVR world truer words were never spoken when, to paraphrase Bill Gates, prophesied that "there will be two kinds of businesses in the future, those on the internet and those out of business".
The PVR Can Save Our Children and if you are a business owner, let me leave you with a question; are you ready for this flash point in history and put your business online and are now marketing it online with a budget that gets you found and then converts visitors into customers? Just as you would not create a TV commercial by yourself in your basement nor should you create an online marketing presence by yourself from your basement. The PVR is here and it is going to change how we market our business. Remember that you heard it here first.
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