Is Cold-FX the cure for the most common illness, the common cold? Maybe. The makers of Cold-FX don't make the claim to cure the cold. They in fact have applied simple logic to this age old problem. The same problem that persists business owners and turns most of us into 'firefighters'. We run around the office in complete turmoil, always busy but never getting anything done, trying to solve urgent problems...'firefighting'. When we firefight we tend to ignore what is really important in our business and that is; working on our plan.
What does this have to do with Cold-FX? Plenty.
Cold-FX is a remedy that works on the age old Ben Franklin quote; 'An ounce of prevention is worth a pound of cure.'
Cold-FX claim to 'boost your immune system to stop, shorten or reduce cold and flu symptoms'. And from the people I know who use the product every day, it works. Why does it work? Because it doesn't wait for the cold and then try and cure the problem. It has a plan that when followed prevents the cold. Do you see the similarities to business and where I'm going now?
How many small and medium sized business owners, the true entrepreneurs, have a business plan? A Marketing plan of any kind? Not many, based on the many I have spoke to over the years.
Think of your business plan as your road map to success. Or, as your ounce of prevention...your Cold-FX. Make sure your plan lays out what you want to achieve in growth over the next 5 years. Start at a high level and then drill down to the point where you have a daily plan. If you don't know how to do this then source out some local expertise and get it done. Check with your local Chamber of Commerce for direction to perhaps resources or someone on their membership roster.
Sure you will have fires to put out occasionally but now you will be able to prioritize what is urgent, what is important and what can wait based on your plan.
Wednesday, June 18, 2008
Saturday, May 17, 2008
Business Owner or Employee - Which Are You?
I was reading some articles on ezine where I also post articles as an expert author and came across a great article. Kimberly Gingras has some personal observations that helps you determine the difference between the mentality of an employee versus the business owner. If you're thinking about making the move to self employment then you should read this short article by Kimberly on ezine: click here for the article.
Monday, April 21, 2008
New Business (Entrepreneur) Internet Marketing Support List
If you are new to self-employment and trying to get your business message out to the market then you must know the power of the Internet. It is not enough to have a great looking website. Even if you spent thousands of dollars on that great looking website, if no one finds you on the Internet then it was a waste of money.
Too often I read about how small and medium sized businesses are sold a website by the local technocrat. Usually a recent tech grad from the local college. I have seen first hand bad looking websites out perform great looking web sites. Why? Because they are found on the top of the search engines like Google, Yahoo, MSN, etc. Just imagine if you had a great looking website that was also on the top of the search engines...life would be grand. For this you need a professional Internet Marketing Specialist. However, in the interim, you can start getting your website noticed by the search engines by adding valuable content to your site. Text documents i.e. 'White Papers' are great and when they are downloaded frequently the search engines will see this as value and begin to move you up the page rankings. Adding a blog to your site which is text rich is also favoured by the search engines. So, this is where I maybe of help. Add my blog to your site and I will add your website link to my blog. As long as you are an ethical and legitimate business then I am agreeable to unite for our success.
The links list is in the right margin of my blog and top spot goes to Daisy of Unique Stuff For Them as she is the one who triggered the idea in my mind. Good luck to Daisy and good luck to all who start requesting my blog connection.
Too often I read about how small and medium sized businesses are sold a website by the local technocrat. Usually a recent tech grad from the local college. I have seen first hand bad looking websites out perform great looking web sites. Why? Because they are found on the top of the search engines like Google, Yahoo, MSN, etc. Just imagine if you had a great looking website that was also on the top of the search engines...life would be grand. For this you need a professional Internet Marketing Specialist. However, in the interim, you can start getting your website noticed by the search engines by adding valuable content to your site. Text documents i.e. 'White Papers' are great and when they are downloaded frequently the search engines will see this as value and begin to move you up the page rankings. Adding a blog to your site which is text rich is also favoured by the search engines. So, this is where I maybe of help. Add my blog to your site and I will add your website link to my blog. As long as you are an ethical and legitimate business then I am agreeable to unite for our success.
The links list is in the right margin of my blog and top spot goes to Daisy of Unique Stuff For Them as she is the one who triggered the idea in my mind. Good luck to Daisy and good luck to all who start requesting my blog connection.
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