Email Marketing, Can It Work?

Can Email marketing work? We are inundated with "Spam" each and everyday with no sign that it is going away. If you are like me, I block and delete 99.9% of these emails. The ones I do look at catch my attention because the subject line caught my interest and motivated me to open the email. I came across the following article at Entrepreneur.com and I believe it has some good tips on how you can make your email marketing campaign work for you:

Gail Goodman: E-Mail Marketing
E-Mail Subject Lines: Beyond the Basics Still having trouble with your e-mail marketing campaign? Use these expert subject line writing tricks to grab prospects' attention.
By Gail Goodman April 09, 2007