'Does the Internet have a future' seems like an odd question to ask considering I'm writing on a blog offered for free through Google Blogger and the people reading my posts are from around the world and in most cases I have not met or will never meet. The history of the internet is short in comparison to other economic world events and industries that have preceded the internet. Such as the first flight or the first land line telephone call. It would be 50 plus years for these industries to go from critical event to profitable business and industry.
The internet has achieved this in far less time. But, is this a Super Nova event like an exploding sun? Is the internet glowing so bright that it will feed off its own energy thus killing itself off? I think not. It is reasonable to ask these questions because we have no other historical benchmark. Our traditional thinking and views don't apply...anymore. The internet is changing the way we live our lives and as high speed internet, wireless and Mobile technologies reaches more and more people everyday, it is changing the way we communicate at all generational levels. Thus, it is changing the way we conduct and do business.
From a marketing perspective, the future of the internet might mean an end to marketing to demographic groups. For example; if globally our children and their Grandparents, regardless of culture, all use the internet for the same reasons and in the same way then how can user habits be different from age group to age group and so on. As a result, a new type of marketing is emerging on the internet; Social Media Marketing or Social Media Optimization. Blogs, Facebook, MySpace, YouTube, Linkedin, Twitter, eZine, etc., all fall within this category. This is where we are all going to and as advertisers we need to be aware of this and therefore ensure our marketing dollars are moving to the internet with the basics (SEO/PPC/Email/Web Analytics) but also learning and marketing in the Social Media arena.
The biggest message I have here is that as a business owner, the changes are happening fast, too fast for a business owner to do internet marketing without expert Internet Marketing advice, guidance and consultation. Search out an expert in your community such as a WSI Internet Marketing Specialist and beat your competition to the punch by not only maintaining your market share but perhaps taking some away from your competition.
Stop your Searching! If you want one place to go and gather information that is relevant to a Small or Medium size business owner or you're considering getting into your own business then this Blog will be your greatest resource. Your "One Stop Shop" for SMB information. Ray MacNeil, MSCC - MacNeil Sales Consulting and Contracting: Direct Message me for a free Confidential and Unique Franchise Fit Evaluation.
Wednesday, April 29, 2009
Thursday, March 19, 2009
A Cure For The Common Cold Is Found: 'Cold-FX'
The inventors of Cold-FX would never make the claim they have cured the common cold but I will. I don't have an army of lawyers telling me what I can or can not say. Bottom line is; I use the product and it works.
I started reluctantly and heard the many testimonials around me from family, friends and even the paid hockey celebrities but I did not listen. I suspect many of you will not listen to me and that is okay. The reality is that with a healthy diet, exercise and using Cold-FX as a preventative measure it will work.
I eat healthy, I exercise once in a while and recently started feeling the cold coming on i.e. sore muscles, sneezing, watery eyes, etc. I finally gave in and over one weekend the symptoms were gone and never came back. the amazing thing is that many in my office had the same symptoms and yet it lasted for weeks and in some cases they got better and yet it came back again. However, not with me. I was cured.
I will continue with Cold-FX as part of my daily vitamin intake routine and hope that my testimonial helps others remain healthy to keep running their business as owners must. If you have a great real life Cold-FX story I would love to hear about it. Add your story as a comment to this post.
I started reluctantly and heard the many testimonials around me from family, friends and even the paid hockey celebrities but I did not listen. I suspect many of you will not listen to me and that is okay. The reality is that with a healthy diet, exercise and using Cold-FX as a preventative measure it will work.
I eat healthy, I exercise once in a while and recently started feeling the cold coming on i.e. sore muscles, sneezing, watery eyes, etc. I finally gave in and over one weekend the symptoms were gone and never came back. the amazing thing is that many in my office had the same symptoms and yet it lasted for weeks and in some cases they got better and yet it came back again. However, not with me. I was cured.
I will continue with Cold-FX as part of my daily vitamin intake routine and hope that my testimonial helps others remain healthy to keep running their business as owners must. If you have a great real life Cold-FX story I would love to hear about it. Add your story as a comment to this post.
Thursday, February 5, 2009
The Holidays Are Over
The Holidays are over and for most people the New Years resolutions are a recent memory. It is time now to face 2009 as a reality and plan to succeed. But how?
First; accept the reality that there is more competition, great caliber competition, for fewer employment positions. If you have been complacent with your career to date and did not continually improve then you pale in comparison to others competing for the same job. It's not too late, get involved in community groups (great networking opportunities) and take an industry relevant class or two.
Secondly; if you are still currently employed, what are you doing to shine above the others in your company? Are you networking internally? Are you making yourself a valuable asset to all departments within your organization? Do your Seniors know your name in a good way? What have you done for them lately? Find out what hobbies or activities you share in common and invite them to a game of Squash or golf as examples.
Third; have you looked at self-employment? What better time to get into a franchise business and stop the bleed of your investment portfolio. Find the right franchise business opportunity in the right industry that thrives in all economies and you have a winner. The internet certainly fits that bill. (check out the WSI Internet Consulting banner on my blog) The fact is; 2009 will be rough and tough for many people. Who? Those people who do not Plan, Prepare and Practice what they plan. Be a leader and you can and will succeed.
If you have a motivational story to share of how you succeeded against the main stream in today's economy then please share with others in my blog as a comment to this post. We can learn from others which can become a great support network.
Also, my apologies to my loyal readers for the long delay in writing, I've been busy planning for 2009.
First; accept the reality that there is more competition, great caliber competition, for fewer employment positions. If you have been complacent with your career to date and did not continually improve then you pale in comparison to others competing for the same job. It's not too late, get involved in community groups (great networking opportunities) and take an industry relevant class or two.
Secondly; if you are still currently employed, what are you doing to shine above the others in your company? Are you networking internally? Are you making yourself a valuable asset to all departments within your organization? Do your Seniors know your name in a good way? What have you done for them lately? Find out what hobbies or activities you share in common and invite them to a game of Squash or golf as examples.
Third; have you looked at self-employment? What better time to get into a franchise business and stop the bleed of your investment portfolio. Find the right franchise business opportunity in the right industry that thrives in all economies and you have a winner. The internet certainly fits that bill. (check out the WSI Internet Consulting banner on my blog) The fact is; 2009 will be rough and tough for many people. Who? Those people who do not Plan, Prepare and Practice what they plan. Be a leader and you can and will succeed.
If you have a motivational story to share of how you succeeded against the main stream in today's economy then please share with others in my blog as a comment to this post. We can learn from others which can become a great support network.
Also, my apologies to my loyal readers for the long delay in writing, I've been busy planning for 2009.
Subscribe to:
Posts (Atom)