Saturday, September 29, 2007

From Baby Boomers To Millenials

I recently read an online article written by Krisserin Canary of iMedia Connection titled 'Give Your Marketing Campaign A Millenial Make Over'. This is a great insightful article from a Millenials first hand perspective. Krisserin takes us into the minds and habits of this multi-tasking generation which is important to understand if you plan to target this market for sales and/or build brand loyalty.

As I read her article, I couldn't help thinking about my generation - the Baby Boomers. Where did we go? We are the largest generation who are now entering or are in retirement. We are the wealthiest generation and we have cash to spend. I know it may be too late to create brand loyalty with us but remember this, we are on the internet as well. Grandparents and parents are emailing, messaging, facebooking, downloading, blogging, researching on the net and even buying on the net. After all, ebays' success is in a big part because of the entrepreneurial Baby Boomers with extra cash. Don't get me wrong, we need to understand the Millenials and we know that a marketing campaign to them must include the internet and must be creative, non-intrusive or stealthy as demonstrated by some companies using YouTube. All I'm saying is don't forget the Baby Boomers.

Saturday, September 22, 2007

Bloggers Are Rushing To BlogRush

Blogsphere has launched BlogRush as a third alternative in increasing traffic to your blog. The other two choices can be expensive or time consuming. This is free and you are up and running within 5 minutes. Click here to visit their video introduction site. Also, let me know what you think about BlogRush and if you have any other suggestions on how to increase traffic to blogs?

Sunday, September 2, 2007

WSI & YouTube

More and more businesses are marketing on the internet following their target markets. If they won't come to the mountain we must bring the mountain to them. WSI - 'We Simplify The Internet' is a Global leader with more than 1500 franchise offices in over 87 countries who educate small and medium size business owners on the benefits of marketing on the net. They offer a unique ABC solution that leverages their economies of scale, 12 years of experience building business web solutions which means they have a repository of code that can be used over and over again. This means their client gets a web presence that is affordable, quickly delivered, virtually bug free, and will be seen by their target market (who is searching for their product and services) within hours of launching the site.

Many companies can boast they are great at building web sites. Many companies can boast they are the SEO experts and many companies can boast conversion numbers that may or may not be true. But no company other than WSI offers everything to a small and medium size business owner at a price they can afford. No company other than WSI can boast 12 years, founded in 1995 when only 2% of businesses had a website. But most of all they leverage the knowledge share network of over 1500 franchise owners, Internet Marketing Specialists, who communicate regularly sharing industry information. This gives them an insight to this emerging marketing venue that no other company can boast.

I no longer train WSI franchise owners, they train me.

Check out this YouTube video advertising WSI. They get it. The internet and places like YouTube is where your business needs to be seen. This is one place where your customer is today and we need to follow our customer to continue to deliver our marketing message.

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