Monday, April 21, 2008

New Business (Entrepreneur) Internet Marketing Support List

If you are new to self-employment and trying to get your business message out to the market then you must know the power of the Internet. It is not enough to have a great looking website. Even if you spent thousands of dollars on that great looking website, if no one finds you on the Internet then it was a waste of money.

Too often I read about how small and medium sized businesses are sold a website by the local technocrat. Usually a recent tech grad from the local college. I have seen first hand bad looking websites out perform great looking web sites. Why? Because they are found on the top of the search engines like Google, Yahoo, MSN, etc. Just imagine if you had a great looking website that was also on the top of the search engines...life would be grand. For this you need a professional Internet Marketing Specialist. However, in the interim, you can start getting your website noticed by the search engines by adding valuable content to your site. Text documents i.e. 'White Papers' are great and when they are downloaded frequently the search engines will see this as value and begin to move you up the page rankings. Adding a blog to your site which is text rich is also favoured by the search engines. So, this is where I maybe of help. Add my blog to your site and I will add your website link to my blog. As long as you are an ethical and legitimate business then I am agreeable to unite for our success.

The links list is in the right margin of my blog and top spot goes to Daisy of Unique Stuff For Them as she is the one who triggered the idea in my mind. Good luck to Daisy and good luck to all who start requesting my blog connection.

Friday, April 18, 2008

Think 'Inside' The Box

I know, 'Think Inside The Box' goes against everything you have been told in this new era of evangelistic business gurus' shouting creativity for better productivity, higher yields, higher profitability, etc. They shout from the Ivory Tower roof tops to 'Think Outside The Box'. Well here is a possible paradigm shift...sometimes a re-invention of an old invention is the best invention. Perhaps building in the box is the best idea for an already successful idea.

Take for example the Japanese grocery markets who complained that watermelons odd larger shape took up too much precious retail display space. The natural reaction is to say too bad. Can't change mother nature. But instead, the Japanese re-invented a great idea by thinking inside the box. They grew watermelons in a box and the watermelon then formed to a uniform box shape. This saved dollars in shipping cost and allowed for more units at the point of sale, the grocery market.

What about the small wheels on our travelling suitcase. Two great inventions, the suitcase and the wheel come together to form an even greater idea.

What are you doing in your business to 'Think Inside The Box'?

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