From Baby Boomers To Millenials

I recently read an online article written by Krisserin Canary of iMedia Connection titled 'Give Your Marketing Campaign A Millenial Make Over'. This is a great insightful article from a Millenials first hand perspective. Krisserin takes us into the minds and habits of this multi-tasking generation which is important to understand if you plan to target this market for sales and/or build brand loyalty.

As I read her article, I couldn't help thinking about my generation - the Baby Boomers. Where did we go? We are the largest generation who are now entering or are in retirement. We are the wealthiest generation and we have cash to spend. I know it may be too late to create brand loyalty with us but remember this, we are on the internet as well. Grandparents and parents are emailing, messaging, facebooking, downloading, blogging, researching on the net and even buying on the net. After all, ebays' success is in a big part because of the entrepreneurial Baby Boomers with extra cash. Don't get me wrong, we need to understand the Millenials and we know that a marketing campaign to them must include the internet and must be creative, non-intrusive or stealthy as demonstrated by some companies using YouTube. All I'm saying is don't forget the Baby Boomers.