The Best Form of Advertising is FREE

All very successful Entrepreneurs have talked about the early lessons on starting their business and many have talked about 'Word of Mouth Advertising'. It is FREE and it generally means a warm lead (someone who is agreeable to speak with you because they trust the reference). My Blog, Entrepreneurs Seek Advice, will eventually move up the search engine rankings as a result of the increased frequency of visitors reading and navigating through my blog. I wasted no time speaking to anyone who would listen to check out my blog. I tapped into my Circle of Influence (friends, family and business contacts) and reminded them to make sure they check out my blog and to let others know to do the same.

Jeff Besoz, founder of Amazon.com, started from a 2 bedroom house in Seattle and built his online business into a business that boasts in excess of $8 billion in annual revenue. He had a very limited budget of $300,000 which, in most part, was an investment made of his family and parents life savings. Free advertising is all he had available to him as discussed further in his interview to Evan Carmichael (see link under this post title):

'Amazon’s early growth was driven almost completely by word of mouth. This was not a strategy on Bezos’ part; he had no money to spend on advertising and thus had little other choice. But, from that early experience, Bezos would take away one of the most important lessons he has ever learned in his business career: provide excellent customer service and satisfaction and the results will speak for themselves. Your company will be rewarded with the fact that they keep coming back for more – and they bring their friends with them.

“If you do build a great experience, customers tell each other about that,” says Bezos. “Word of mouth is very powerful.” No one understood this power better than Bezos; in Amazon’s first month of operation, the company had already done business in almost 50 countries 'around the world. It was a lesson that Bezos would keep with him for the rest of his career.'

So learn from the best, the proven successful entrepreneurs, and focus on delivering the best product/service experience for your customer and ask for referrals and start your 'Word of Mouth' Marketing Campaign. After all, it is FREE.