Not Every Sale Is A Good Sale

As you enter into business ownership you now become aware that you need to perform sales. Yes you can hire sales people but, if you don't understand sales then how can you properly recruit, hire, and retain good sales people. Anyway you look at it, you need to perform sales. However, when you first start selling your attitude might be that you need to close every sale. Be careful! Not every sale is a good sale.

Be careful not to under sell or you will lose money from the sale and, if you are a service type business, while you are delivering on your service you are not out selling. This lack of selling will not allow you to make up the loss and your attitude will spiral down into a pit of despair.

Be careful not to over sell the features of your products and/or service because most customers care only about the benefits. All they are thinking about is; "What's in it for me?"

Be careful not to be the lowest price. If you are competing on price then you have to always be the cheapest. Being the cheapest, (unless you are like a Walmart who has their costs well managed), means you are or will be continually losing money and continually selling. In other words, these customers are not loyal. If you are not the cheapest the next time around then you will not get the business.

Be smart and build a selling strategy that provides value at the right price and then speak to prospects about the relationship and value you provide. And always remember that 'Not Every Sale Is A Good Sale'.