Britain Says 'Cheers' for Online Adverts

I get updates daily from emarketer.com and this following insight to the Brits shows how much quicker they are to adopting internet marketing but most of all, demonstrates to me where the world of business is going to advertise now and in the future. /Ray

"JULY 3, 2007
The old guard is changing, and fast.

If your impression of Britain is a bloke in a bowler hat, think again. Far from being set in its ways, the UK is becoming a model for the future of advertising around the world.
In fact, Britain is set to account for over half of all online ad spending in Western Europe this year. That share will rise to 52.6% of regional online spending by 2011 — amounting to nearly £4.5 billion ($8.2 billion).
" Several recent developments, including Google?s planned acquisition ad-serving company DoubleClick Microsoft?s announcement that it hopes to buy aQuantive, another player in advertising sector, signal a radical transformation online advertising,? says Karin von Abrams, eMarketer Senior Analyst and author of the new report, UK Online Advertising. "The UK will be in the vanguard of this change."
The health of the UK economy will continue to provide a firm underpinning for online advertising in Britain. Today, few advertisers remain unfamiliar with digital media, and both new and established brands increasingly have the funds, the will and the agency partners to invest confidently in online campaigns.
"Several sectors will drive the UK online advertising market between now and 2011," says Ms. von Abrams, "such as paid search, social networks, mobile platforms, rich media and personalization."
The importance of the rise of Internet spending is difficult to overemphasize.
With the rate of advertising growth declining, and Britain's share of world spending also diminishing, the growth of the online marketplace has made a remarkable contribution to the UK's advertising landscape, and given an enormous boost to spending overall."