Saturday, February 12, 2011

The Dirty Little Secrets of Search Optimization

Bravo to The New York Times for exposing to Google the dirty little secrets of J.C. Penney and their #1 spot in Google for many different search terms. They were exposed for "Black Hat" tactics. When BMW was caught for "Black Hat" tactics they were penalized to the bottom of the Google search engine. J.C. Penney however has only been recently manually moved down the page rankings one search criteria at a time. Considering J.C. Penney has now been caught 3 times for these unethical tactics why is it their punishment pales in comparison to the treatment experienced by BMW from Google. Read the New York Times article and form your own opinions. Many lessons to be learned here: Cheaters will be caught. Google has to watch the perception real or not of favoring the big spenders of ad space on their search engine and; businesses need to ensure they are using a reputable Digital Marketing firm. From small business to as large a business as J.C. Penney who spends millions on Digital Marketing, the best in the business isn't always based on price. There is no substitute for experience and ongoing learning from a Global perspective. This is where WSI Digital Marketing beats everyone else hands down. WSI is a franchise model and have hundreds of offices globally. For WSI Digital Marketing Franchise Information click here.

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