Weblogs Go Corporate

Boeing commercial airplanes Vice President Randy Baseler is doing it. So are Sun Microsystems President Jonathan Schwartz, General Motors Vice Chairman Bob Lutz and Edelman Chief Executive Richard Edelman.

So what are they doing? They are Blogging. The link under the above paragraph is a great story on how the Corporate big wigs are now bloggers and as a result, marketing their company is becoming easier because people are connecting with the individual and not the corporate marketing machine.

Let's face it, Blogs are not going away and in fact what I'm seeing is an escalation of how many ways blogs can be used. One of those ways is the Business Blog.