North American Marketers Are Xenophobic

In Japan, consumers have access to data or marketing information at the click of their mobile phone camera. With a picture taking a read of an image found in most places in Japan from billboards to magazines to products the Japanese consumer can get product information and even the company website URL stored into their phone for access later at home or in the office. This image is called the QR Code. The reason I'm writing about this is I just read an article by Lane Michel titled Mobile Advertising: Your Phone Is About To Ring. North American Marketers are looking at our mobile phones as a way to get to us even deeper through our mobile internet accessed and GPS located phones. Don't they get it? WE HATE THIS INTRUSION.

If they took the time and looked at how marketing is done outside their xenophobic bubbles they might see that countries like Japan are light years ahead of us here in North America. The QR Code is not intrusive and has the same desired result including collecting consumer habit information. WAKE UP MARKETERS AND LOOK OUTSIDE OUR WORLD!