SEO - Put Yourself In Your Customers Shoes

Too often I see websites that are marketing to their customers in the words that they believe makes sense to the customer. In other words, they are not asking themselves how would the customer ask the question when searching for our product or service. For example;

An Airline Company website promotes Low Fares and what the
customer is searching for on the internet is Cheap Flights. In a one month study I saw at a recent SEO seminar I attended that compared both of these two keyword/phrases, searches done online during September of 2006, Low Fares had 629 searches and Cheap Flights
had over 1,500,000.

I learned the 6 Steps of building a Successful SEO strategy and how to keep from being black listed by the Search Engines. Yes, they have rules and if you break them they will stop crawling you up their pages. The most significant thing to remember is that Google and Yahoo are always changing their algorithms and you need to be on top of these changes to move up to the top of the searches and to stay at the top. Right now, for example, Google is cleaning house of any and all web sites that are nothing more than an Advertising or "Spam" site. The biggest component of your site that moves you up the page rankings is Content, Content, and Content. So make sure your site is loaded with great and lots of content. Down loadable white papers, frequently updated articles, press release and links to blogs are huge.

This was a 2 day seminar so I can't give you everything I learned but what I can tell you is if you are not using an internet marketing professional or consultant who has the latest and up to date SEO information at any given time then you are probably not being found on the internet. Seek professional advice and do it right...'Put Yourself In The Customers Shoes'.