Friday, March 9, 2007

American Idol and Poverty

"Idol Gives back" is a two-night special to benefit children and young people in need in America and Africa airing Tuesday, April 24 and Wednesday, April 25 on FOX. Gwen Stefani, Josh Groban, Pink, Michael Bublé, Annie Lennox, Il Divo and Borat Sagdiyev among many world-renowned artists are scheduled to appear and the Ford Motor Company leads corporate sponsors."

American idol is using the power of 37 million voters per episode and I'm sure this number will increase with these two special shows. Look at the star power they now attract as listed above from this opportunity to help with poverty. Yes, this is great, and they should be commended for taking action and using the power of their show. When I heard this it reminded me of what WSI is doing with their "Make Child Poverty History" campaign and how they are leveraging their impressive and high Page Ranking on the Search Engines as a result of 1/2 a billion hits to their websites per month.

For every child sponsored WSI will match this and sponsor another child and if you bring on corporate sponsorships these children will also be matched by WSI and the corporations will get to leverage the WSI High Page Rankings. This is brilliant and it is clear to see that American Idol, WSI and now MIT with their $100 Laptop Program are travelling in an elite circle of special organizations.

Bravo!

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